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Danish
trademark records show that the LEGO company first registered
the BILOfix name in 1959. It was in this year that the
LEGO company decided to market all "non-brick" LEGO
products under the BILOfix brand.
Gerhardt
Kirk Christiansen was the manager for this part of the production.
The name is said to represent "Billions
of wooden toys". The
wooden beam product for which the BILOfix name is best known,
was reportedly developed by Gerhardt at this time. |
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4 February 1960, the LEGO department for wooden toy production
burned down (for the third time). After
much consideration, it was decided to discontinue production
of wooden toys and to concentrate
solely on plastic toys. As a result, two of the brothers; Karl
Georg and Gerhardt decided to leave the LEGO company and start
their own separate businesses. |
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Gerhardt
Kirk Christiansen established the BILOfix company
in Kolding, Denmark, in February 1962, where a
new 3,250 square metre factory was built - read
factory visit article. At this time, 90% of the factory's production
was sold in Scandanavia, Italy, United Kingdom and Germany. |
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Excerpts from 1959 Danish catalogue - click to enlarge |
 
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Gerhardt Kirk Christiansen - click image to read about factory visit |

Trade literature issued in 1967 in the UK by BILO TOYS LTD., Richard Leys, Kettering, Northants, features BILOfix products throughout, but shows the BILOfix and BILOtoy logos with equal prominance on the front cover, so we know that BILOfix was still available in the UK in 1967.
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BILOtoy products
were also marketed under the Revell toy brand from 1969-1972. |
Both
the German "Hobby Katalog" and the French "Catalogue
General" from 1970 listed 6 pages of BILOtoy products
plus a further page of BILO "earlyplay" products for
pre-school children. Unfortunately, Revell
decided to discontinue the BILO products in 1972 because of "high price
increases from the Danish manufacturer" which Revell felt "would not
be acceptable to the German market".
At some time, presumably after 1972, BILOtoy was renamed Hanse Tec. There is evidence of a BILO Tec branded product shown below, which possibly appeared during the transition period. |
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